About Me

I'm a data-driven social media marketer with a passion for creating ​impactful digital strategies. Currently, I manage social media platforms ​for VBO Global and its subsidiaries, including First Gate Enterprises, ​Payer.io, and Afrinexus, an international brand based in Kenya. I also do ​freelance social media work for JD Travels & Baby A & Co.

Here are a few facts about me:

• I'm a Cat Mom 🐈‍⬛ & Plant Mom 🪴
• Tea Lover ☕️ & Woolies Chai Latte STAN 😍
• I have an unreasonable amount of screenshots of quotes that I never ​look at in my gallery 🤦🏻‍♀️
• Lauryn Hill is my fav artist 🎶

client background

When I started in May 2023, there was no digital media ​presence.

First Gate aimed to increase its brand visibility and ​recognition while attracting potential clients and ​converting them into leads.

client problem

First Gate needed to increase its brand awareness and ​generate more leads. Their initial one-page website was ​insufficient for market competition, and they lacked a ​comprehensive marketing strategy to reach and engage ​their target audience effectively.

The strategy,

lets get into it.

may ‘23

Conducted market research to establish a target audience and marketing strategy. ​Based on research I executed a website optimization strategy for a construction ​industry client, resulting in an increase in website size for high SEO Ranking.

This strategy targeted corporate clients based on market research and included:

• Lead generation: Implemented CTAs on the landing page to capture leads.
  
• Content marketing: Introduced niche service descriptions, client testimonials, ​and blog posts addressing potential client questions.
  
• Social proof: Displayed projects on the website to enhance credibility and ​engagement.
  
• Presented social media strategy
  

june/july ​‘23

In the first two months

• Gained 616 followers
  
• Reached 10.9k accounts.
  
• Generated 14.8k impressions.
  

rest of ​the year

• I conducted A/B testing campaigns to pinpoint the most effective lead-​generation strategies. Presented more website changes, optimizing copy for SEO, ​and refining the project page layout to outshine competitors.
• Planned Social Media collaborations with:
  

jan to ​mar

‘24

social media analytics

*June Instagram Analytics

view work here

client background

In late 2023 - VBO Global underwent a rebrand.

The company repositioned itself in the industry as a more ​“on-trend” FinTech company.

The main idea behind this rebrand was to position ​ourselves amongst competitors so that the company ​could attract talent according to execute its new brand ​goals.

client problem

VBO Global was finding it hard to fill certain advertised ​po​sitions.

may ‘24

june ‘24

*Instagram Analytics (90 days)

*LinkedIn Analytics (60 days)

* Drop in engagement rate because amount of posts ​decreased.

ESTABLISHING BRAND GOALS

• Showcasing the company culture online
• Creating brand trust
• General company awareness
  

wH​Y

• The company repositioned itself in the industry as a more “on-​trend” FinTech company.
  
• The main idea behind this rebrand was to position ourselves ​amongst competitors so that the company could attract talent ​according to execute its new brand goals.
  

St​rategy presented

• See digital marketing strategy here
  

client background

JD Travels is a Cape Town based travel agency that ​focuses on Umrah (Islamic Religious travel) & Lesiure ​travel.

client problem

JD Travels wanted their social media to look more on-​trend. They wanted to be consistent on Meta & TikTok ​and expand their target market to appeal to a younger ​audience than their current client base.

*One month after managing social media.

*28 Day reporting from: 13 June 2024 to 10 July 2024